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"High gloss" graduate campaigns losing appeal

It's time for employers to completely rethink their graduate recruitment campaigns, what they want from incoming talent and where they might find it, according to a specialist in the field.

Many traditional assumptions about graduates have to shift; for example, due to the pandemic, graduates might not have the work experience or extracurricular activities that employers previously sought, says SHL talent practice director Samantha Hickey.

She encourages organisations to "really challenge" whether the criteria they looked for three years ago still holds relevant today.

"One of the big things that I'm seeing great organisations do is stop and take a moment to say, 'what is it that we want to achieve with our graduate program? What does it mean for what we want and how do we go out to market to explore that...