Confusion about the difference between recruitment marketing activities and outcomes is hindering efforts to measure the return on investment, a marketing specialist says. read more
As online content reaches saturation point, a marketing expert urges recruiters to spend more time promoting their content than writing it, and to more effectively target the talent it engages. read more
Despite all the effort recruiters put into branding, there's a growing disconnect between candidates' perceptions of the organisations they're applying to and the reality, says Gartner talent advisor Dion Love. read more
Most employer branding efforts remain held back by a company-first mindset, says LinkedIn Talent Solutions' Tim Grogan. read more
Both recruitment agency leaders and their consultants are failing to provide clients with the types of data they value most, says industry advisor Nigel Harse. read more
Almost one year after taking over as Charterhouse CEO, Jason Darbyshire has announced a company rebrand and a new values focus, prioritising "people over placements". read more
Adecco has today retired its Ajilon professional services brand in Australia, transitioning it to Modis in line with the broader global business. read more
Too many recruitment agency managers ignore developing their personal brands and then wonder why they can't attract the right consultants, a branding specialist says. read more
Having recently celebrated its 20th year in business, Recruitment Edge founder Tania Kapell says focusing on building a steady stream of referrals has helped her business avoid the all-too-common problem of "chasing fees". read more
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