Browsing: Social media

The most effective job ads and descriptions are those where hiring managers and recruiters combine their expertise to craft them, a job ad language specialist says. read more

Including social media storytelling in its graduate recruitment marketing campaign has led to a 50% boost in applications for the Australian arm of a global employer, according to the head of its people team. read more

• New hire salaries weakening: Mercer
  
• Recruiter's social media post goes viral
  
• Safety law review calls for labour hire clarity
  
• Strong quarter, record year for Heidrick & Struggles read more

Despite their best efforts, most recruiters aren't effectively persuading and converting candidates once they've initially attracted them to a brand or role, a marketing specialist says. read more

Recruiters that don't soon start shepherding candidates from social networking sites to their own channels will be hit hard when social platforms inevitably make 'free' marketing a thing of the past, a digital specialist says. read more

LinkedIn's increased promotion of video content means now is the time for recruiters to take hold of the powerful tool to communicate and build their personal brand, an industry coach says. read more

• Slowest job ad growth in three years
  
• LinkedIn's most socially engaged recruitment agencies
  
• HiTech on track for bumper FY19
  
• Construction jobs demand set to continue
  
• Tikforce sale to go ahead
  
• News in brief: PageUp, SA licensing, adult apprentices read more

Few in-house recruiters are building personal brands to the point where they become recognisable and distinguishable as individuals by their target talent pools, a specialist says. read more

Hoyts has doubled the proportion of job applicants it successfully hires after introducing video to its frontline recruitment process. read more

Australia Post has tackled EVP-related staffing challenges with low-budget, slow-burn marketing campaigns for two of its toughest recruiting areas. read more