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Address recruiters' mindsets before tackling BD: trainer

All the attention now being paid to business development skills could go to waste if agency leaders don't first address recruiters' mindsets, an industry trainer says.

Leaders often complain that their recruiters "aren't doing BD" and that "they don't like doing it, [or] they don't know how to do it", Younique Coaching director Sophie Robertson tells Shortlist.

"I always say to them, 'then let's work on their mindset'... I think that's the bit that is missing often from the BD training..."

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