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Better data helping consultants finetune activities and make more placements

Collecting and monitoring more data about the recruitment process is helping consultants work more productively, build stronger client relationships, and reduce burnout risks, says Profusion Group CEO Matt Bennett.

"In a market like this, the more data we've got, the more agile we can become at an individual level, in a team level, and business level," he tells Shortlist.

Profusion went from being "a business that really did not log any data, into a business that now sees data logging as... a key part of [its] strategy", helping its recruiters capture "the real picture of what is happening" in the market, and ultimately "deepening and widening their relationships"...