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Candidate app delivering "ridiculous" returns for WorkPac

WorkPac is seeing a "ridiculous" amount of applications through its new candidate app, more than justifying the nerve-wracking expense, says CEO Hamish Griffin.

"The app's been fantastic," he tells Shortlist, with 20,000 downloads and more than 17,300 candidate applications coming through since its launch last year.

After creating the app to streamline job matching, hiring and onboarding, and to better understand the workforce, Griffin says "we're now working towards ultimately having people understand their profile on the app but also how they're mobilising and what site they're mobilising to".

"There's all these functionalities that the app brings to us around efficiencies, and the ease of use is fantastic, so we're spending more in that space."

Although he now considers it a success, Griffin notes there were a few "nervous" moments in the early stages, with the team thinking "we're spending a lot of money here, it better work!"...