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Creative marketing turns hard-to-find talent into a "captive audience"

Novel marketing approaches are helping to reach highly-sought talent in situations where they're a "captive audience", an in-house recruitment leader has told a conference.

Having a creative approach and looking at "alternative channels" when it comes to specialist recruiting can help overcome limiting barriers, says Healius head of TA and people experience Garth Quinn, speaking at APSCo's recent Emerge 2023 event.

"Working internally, you hear often 'we need something different; we need something new'. And so, one of the things we need to do is move to alternative channels and tap into alternative sources," he says...