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Employer branding in a crisis: PwC faces uphill battle

PwC's integrity scandal has serious implications for its talent strategies and employer branding, with a specialist suggesting its online presence requires an overhaul.

"There are reports of people jumping ship already... There are a lot of great people in that organisation who just had no idea this happened. They are ripe for the picking because they will feel betrayed," says Peak Corporate Solutions director Malcolm Peak.

And from a candidate perspective, "I would not be surprised if people have pulled acceptances for graduate roles if they start next year"...