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Recruitment marketing going "haywire in a good way"

Some major shifts have been occurring in recruitment marketing, making it a more creative and personal endeavour, a specialist says.

Among these is prioritising database marketing instead of advertising roles externally, says Prominence APAC director Elouise Paul.

"A lot of people are redistributing their marketing spend to focus on more company-owned assets, and really focusing on and leveraging data held in their databases instead of going external."

One client, for example, no longer advertises any roles, Paul tells Shortlist, noting that many recruitment leaders are opting to prioritise spending internally...