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Scrapping KPIs leads to burnout and low performance

A growing number of agency leaders no longer set KPIs for their teams, but an industry trainer warns this approach increases the risk of burnout and low performance.

It's common these days to see agency leaders promoting that they don't want to have "one of those KPI-driven companies", Younique Coaching director Sophie Robertson tells Shortlist.

And in her work she comes across agencies and recruiters that don't even keep records of their daily activity, but she says these leaders are "missing the point"...

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