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Where agencies go wrong with their websites

Most recruitment agency websites fail to define what the company offers that's different from competitors and quickly deliver the information clients need, says a business coach.

Recruitment Garage founder Belinda Kerr says many recruitment websites are still based on a "brochure-like" approach using "vanilla" terms such as 'we offer great service', or 'we're different', and don't give visitors to the site a compelling reason to stay.

Rather, the language they use should be specific and focus on the benefits offered by the agency, with clear information about its expertise and achievements, she says...