Browsing: Agency marketing

Recruiters are becoming more skilled at promoting their employer brands, but many are overlooking the need for authenticity, a marketing specialist says. read more

Today's graduates are more open to considering recruitment careers and also more able to hit the ground running, according to Robert Half Australia director Andrew Brushfield. read more

A recruitment company has integrated video into its candidate communication strategy to better manage their experience, as seamless processes drive application volumes. read more

Traditional processes are undermining recruiters' attraction efforts, which require a 'mindset shift' to transition to more marketing-driven approaches, a recruitment marketing specialist says. read more

Recruiters should be more proactive in developing their personal brand, which should also be added to their KPIs, a branding specialist says. read more

The rise in candidates dropping out of the recruitment process without warning – aka 'ghosting' – could be reduced with a high-touch communication approach, a technology specialist says. read more

Employer brands are most at risk of becoming watered down, unattractive and 'fake' when senior business leaders are given a say in the messaging, an industry expert warns. read more

More recruiters are opting to use animation and motion graphics in their visual marketing, which has significant advantages over live action video for job advertising and employer branding, says marketing specialist Chris South. read more

Recruitment businesses can transform their ineffective networking events into revenue generators by shifting away from a 'what's in it for me?' approach, says a former recruiter turned industry advisor. read more

Large employer brands are getting bogged down in complexity and outdated objectives, with recruitment teams finding it difficult to 'refresh' their image, a specialist says. read more