Browsing: Agency marketing

Providing thought leadership to an industry sector with acute talent challenges is paying off for Smaart Recruitment, says director Maarten Roosenburg. read more

• Recruitment leaders falling short in key planning areas
  
• People2People doubles down in Western Sydney
  
• Australian TA just "middle of the road": report
  
• Year-end results for recruitment tech firms read more

Confusion about the difference between recruitment marketing activities and outcomes is hindering efforts to measure the return on investment, a marketing specialist says. read more

As online content reaches saturation point, a marketing expert urges recruiters to spend more time promoting their content than writing it, and to more effectively target the talent it engages. read more

Despite all the effort recruiters put into branding, there's a growing disconnect between candidates' perceptions of the organisations they're applying to and the reality, says Gartner talent advisor Dion Love. read more

Most employer branding efforts remain held back by a company-first mindset, says LinkedIn Talent Solutions' Tim Grogan. read more

Both recruitment agency leaders and their consultants are failing to provide clients with the types of data they value most, says industry advisor Nigel Harse. read more

Almost one year after taking over as Charterhouse CEO, Jason Darbyshire has announced a company rebrand and a new values focus, prioritising "people over placements". read more

Adecco has today retired its Ajilon professional services brand in Australia, transitioning it to Modis in line with the broader global business. read more

Too many recruitment agency managers ignore developing their personal brands and then wonder why they can't attract the right consultants, a branding specialist says. read more