Building and maintaining a strong brand has never been more important for both individual recruiters and recruitment businesses, but how do you get your name in the headlines?

We receive enquiries daily from recruitment companies and internal recruiters with news and views to share, but for various reasons we can't publish it all. Here we've pulled together answers to some of your more frequently-asked questions.

What's the process for submitting news to Shortlist?

We take all forms of submissions: emails, press releases, phone calls, carrier pigeons – all we need to know is 'who, what, when, where, why', and we can take it from there.

You can give us a call on (+61 2) 9267 3800, or email our editor Hannah Gartrell.

Will I need to write the article myself?

Don't stress! All Shortlist editorial is written by our in-house journalists – we don't publish any third-party content.

If you choose to get in touch by email the most writing you'll have to send is a few lines explaining your news or article idea, then we'll call you back if we need more information.

Do I have to pay?

Shortlist operates like any other mainstream news publication and, as such, we do not request or accept any payment for coverage.

To protect the accuracy, fairness and independence of our reporting, our journalists are governed by a strict editorial policy, along with the Journalists' Code of Ethics.

Can I see the story before it goes out?

We don't send articles out for review prior to publication because, as journalists, we can only claim to be independent and unbiased if our reporting is free from the influence of third parties.

In some newsrooms, it's a sackable offence to allow someone you're quoting to inspect an article, and while we're not quite that strict here, there are very few occasions where it's appropriate for us to allow people to review what we've written.

If, however, you are concerned about something you've said during an interview, we are happy to read your quotes back to you or send you over a transcription of the relevant parts.

How do I know if my news will be of interest?

We strive to publish articles that are relevant, timely and informative for our subscribers. Therefore, the news items you send us should be:

• Important and interesting for senior recruiters and recruitment managers – agency or in-house, or both;
• Recent and not widely known;
• Local to Australia or New Zealand, or important to this market in some way; and
• Informative, rather than promotional.

Some of the topics we're interested in include:

• Company news – including account wins, financial results, mergers and acquisitions, new strategies, rebrands, expansions, campaigns, alliances and partnerships;
• People news – hires, departures, promotions, award wins and success stories (all senior consultant level and above);
• Commentary – on trends, politics, legislation, industry challenges and research;
• Events – invite us to report on your conferences, briefings and seminars;
• Technology – including job boards, social media, recruitment software, launches, changes and successful campaigns;
• Case studies – all success stories and lessons learned by agencies and in-house recruiters; and
• Tips – we are happy to receive tips in confidence about anything happening in the industry, and treat all information with complete privacy.

We're all for writing positive stories about the industry, but these can be harder to come by, unless we're told about them.

If your company is involved in something genuinely creative, innovative, or authentic, please get in touch to let us know!

Not sure if your news meets our criteria? Get in touch anyway to chat about it. We can't promise to use everything we receive, but we'll always make an effort to find a true news angle in your submission.

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