Browsing: Agency marketing

A recruitment marketing specialist whose branding work has helped boost her agency's revenue by 45% in consecutive years has won a Telstra Business Women's award. read more

Rolling its sub-brands into one master brand is repositioning Korn Ferry as a global organisational consulting firm, drawing on its search heritage as it shifts into a more diversified talent portfolio, its APAC leaders say. read more

Recruitment leaders are wasting too much money and effort on marketing that doesn't align with their business fundamentals, often blindly following trends that deliver little or no return on investment, according to an industry advisor. read more

Despite their best efforts, most recruiters aren't effectively persuading and converting candidates once they've initially attracted them to a brand or role, a marketing specialist says. read more

Candidate sourcing and engagement remain the top priorities for recruitment leaders this year, with digital transformation representing both a key challenge and opportunity, research shows. read more

Recruiters that don't soon start shepherding candidates from social networking sites to their own channels will be hit hard when social platforms inevitably make 'free' marketing a thing of the past, a digital specialist says. read more

Employers are fixating on salaries during the offer stage over other considerations that candidates prioritise, a recruitment leader says. read more

Less-experienced agency recruiters are struggling to get a leg-up from managers to develop online social selling skills, a branding specialist says. read more

A recruitment initiative to showcase successful women leaders and encourage more into senior roles is improving confidence among female candidates, while attracting broader interest from employers. read more

Providing thought leadership to an industry sector with acute talent challenges is paying off for Smaart Recruitment, says director Maarten Roosenburg. read more