Recruitment marketing that features boring job descriptions or staff Q&As about recruiters' favourite desserts is nothing but a waste of time and money, according to an industry marketing specialist. read more
Organisations are failing to get traction with their employer brands because they are missing crucial steps needed to better understand their target audience, says Telstra's former global head of employer brand. read more
Recruiters' efforts to improve the candidate experience are being undermined by inadequate technology and inattention to personalisation, recruitment and talent leaders say. read more
Multinational employers are facing the dual challenge of translating their employer brands for the local market, while emphasising their uniqueness to global headquarters, a talent expert says. read more
Analytics, candidate experience and talent pools are among key trends for recruitment in 2020, according to PageUp's head of research and insights. read more
An employer in a high-growth sector is pouring resources into branding campaigns as it gears up for industry changes set to squeeze an already challenging recruitment market. read more
A recruitment team has streamlined its assessment and interview screening by being upfront with hiring managers about their methods and not hiding behind the "process". read more