Existing staff are often overlooked as recruitment marketing tools, but amplify company branding efforts if trained and supported to share content on social media, a digital strategist says. read more
Recruitment companies are still too focused on poaching talented recruiters from other businesses, rather than investing in their consultants' development, says industry advisor Greg Savage. read more
Recruiters who have stopped face-to-face networking in favour of digital are hampering their ability to build lasting business relationships, an industry trainer warns. read more
Allegis Group in Australia is now drawing more heavily on the business strategies that have proven successful in its overseas operations as it lays the groundwork for future growth, according to new GM Brett Johnson. read more
Too many recruitment companies fail to achieve a return on their social media spend because they let quality candidates "walk away" after making contact, a marketing specialist says. read more
When organisations experience a scandal, much of the onus on "fixing" backlash is placed on public relations teams, but recruitment marketers must also undertake damage control to rebuild the company's employment brand, two specialists say. read more
Knowing what return to expect from their efforts is among recruitment professionals' biggest challenges in using social platforms effectively, regardless of their budget, according to a specialist. read more