Browsing: Recruitment marketing

A healthcare provider has been recognised as one of Australia's top employers after making a concerted effort to promote its employee value proposition and L&D culture. read more

Employer brands are most at risk of becoming watered down, unattractive and 'fake' when senior business leaders are given a say in the messaging, an industry expert warns. read more

More recruiters are opting to use animation and motion graphics in their visual marketing, which has significant advantages over live action video for job advertising and employer branding, says marketing specialist Chris South. read more

Google for Jobs is producing strong results for recruiters overseas, according to a sourcing specialist at Randstad, but there's still no indication of when it will hit the local market. read more

Australia continues to lag behind the US when it comes to adopting recruitment technologies. After surveying recruitment leaders on which solutions they've invested in, ATC director Trevor Vas comments on the most surprising areas, and where the biggest opportunities lie. Another expert warns that the window for playing "catchup" is rapidly closing. read more

Facing intense competition for its talent for the first time, alongside significant growth projections, Sydney Airport is overhauling the way it approaches its recruitment and talent mobility. read more

Almost midway through a 1,200-person hiring drive, IT and consulting giant Infosys is relying on a mix of big-ticket branding events, university relationships and sourcing from outside STEM fields to meet its target, says Australia and New Zealand senior VP Andrew Groth. read more

A recruitment marketing specialist whose branding work has helped boost her agency's revenue by 45% in consecutive years has won a Telstra Business Women's award. read more

Building closer relationships with universities can help ensure they are developing the skills employers actually need, says a learning and development consultant. read more

Including social media storytelling in its graduate recruitment marketing campaign has led to a 50% boost in applications for the Australian arm of a global employer, according to the head of its people team. read more