Browsing: Recruitment marketing

Consumer brand giant Nestlé is reporting strong returns from a talent pipeline it has plugged into tertiary education institutions. read more

Recruiters are overestimating how effectively they convey an organisation's culture to candidates, relying too much on job descriptions and not enough on interviews, says Microsoft's global TA leader. read more

Despite their best efforts, most recruiters aren't effectively persuading and converting candidates once they've initially attracted them to a brand or role, a marketing specialist says. read more

Telstra is ramping up its EVP messaging to attract specialist tech talent, amid challenges associated with its high-profile restructure, and growing competition from start-ups. read more

Gaining more buy-in and budget for assessments, candidate nurturing tools and effective marketing remains at the top of talent leaders' wish lists, an in-house recruitment specialist says. read more

Real estate employer Ray White has moved a large amount of its job advertising to unpaid services based on insights gained from its technology overhaul. read more

Recruiters are spending too much time adopting new technology at the expense of candidate relationships, necessitating a smarter mix of tech and talent strategies in 2019, an expert says. read more

Developing talent from within and tapping into high school leavers and graduates is key to Marriott Australia's ambitious growth strategy, says its head of HR. read more

A large defence and technology employer is adding a strong element of 'grow' to its recruitment mix in the face of far-reaching shortages for specialist technical skills. read more

Few in-house recruiters are building personal brands to the point where they become recognisable and distinguishable as individuals by their target talent pools, a specialist says. read more